The Fitness King

Making everyone healthy.

Ron Henderson, “The Fitness King”, began his pursuit of personal fitness training almost three decades ago. He was the first fitness professional in the Minneapolis – St. Paul area to work with clients and help them define, develop, and pursue their fitness goals as a personal trainer. He stresses the value of personalized fitness routines to develop solid techniques and maximize potential.

He contacted us once he realized many of his potential clients are using internet for finding fitness services. He approached us for a simple, responsive site that looks stunning even in mobile devices. He wanted his site to have high SEO ranking thus making it easily discoverable around vicinity.

After reassessing the client’s requirements on the basis of their current demographics and audience interests, we created a sleek, easily navigable site. We researched the client’s competitors in order to discover new keywords to target. We then compiled data through customer profiling to determine which categories to target for the highest returns. Then we restructured their Google Adwords campaign to target new keywords with a broader regional scope.

His site is now seeing serious traffic and his business is expanding in an alarming rate.