Your web designer can only build what you communicate. The more clear, complete information you provide in your project brief, the faster you will get a website that looks great, works perfectly, and actually brings in business.
If you’re hiring a web designer in Minneapolis, here is exactly what to prepare to ensure your project is a success.
At Optimum Design Tech, we have streamlined this process to save you time and avoid endless revisions. This is the brief we recommend.
1. Your Business Basics and Goals
Start with the big picture. Your designer needs to understand your business, not just your website.
What does your business do and who do you serve?
What is the #1 goal of the new website? (More leads, online sales, bookings, brand credibility?)
How will you measure success?
What do you like and dislike about your current website?
This sets the strategy for everything that follows.
2. Your Target Audience and Competitors
Your website is built for your customers. Tell your designer:
Who is your ideal customer in Minneapolis and beyond?
What problems are they trying to solve?
List 3 websites you love and why, and 3 competitor sites in Minneapolis you want to outperform.
This helps us define the right tone, user experience, and SEO direction.
3. Content, Branding, and Assets
Great design needs great content. Provide:
Logo files, brand colors, fonts, and brand guidelines
High-quality photos, videos, and team headshots
Your core services, product details, and any existing copy
Domain registrar, hosting, and platform logins
Don’t worry if your copy isn’t perfect — we can help with professional content writing — but raw material is essential.
4. Sitemap, Features, and Functionality
This is the most critical part of your Web Designer Project Brief.
Pages: What pages do you need? (Home, About, Services, Locations, Blog, Contact)
Features: Do you need e-commerce, online scheduling, payment gateway, membership login, chat, or blog?
Integrations: Does the site need to connect to HubSpot, Salesforce, Mailchimp, Google Analytics, or QuickBooks?
Inspiration: Any specific functionality you saw on another site?
The clearer you are here, the more accurate your quote and timeline will be.
5. Budget, Timeline, and Future Plans
Be honest about your budget range, your must-launch date, and what is planned for Phase 2. A professional Minneapolis web designer will help you prioritize what matters now to get ROI quickly.
A detailed brief = a better website, faster.
When you give your web designer the right information upfront, you eliminate guesswork and get a site built for growth from day one.
Need help creating your project brief? Our team makes it easy.
Call Today for Free Consultation! 260-220-9000